“It's simple, clean, and fun. We’ve collected over 10,000 leads this year.”

- Adam Rootman
Head of digital Vancouver Whitecaps FC

Read more.

Top Stats

  • Number of scratches
    16,750

  • Users
    11,352

  • New users acquisition
    6,103

Devices and Users

  • 82%

  • 18%

  • 61%

  • 39%

Age Breakdown

  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+

During the 2016-2017 season, the Vancouver Whitecaps ran two campaigns with ContestKit. The first campaign featured our Scratch & Win game which ran from March 2016 to June 2016. The second campaign featured our Spin & Win game that ran during their annual season ticket sale drive from October to November 2016.

The results were incredible. During the Scratch & Win campaign, the Whitecaps saw over 11,000+ users register and play. Traffic was driven during game days by their marketing push on Twitter, Facebook and in-game promotion. Between 2k-4K users visiting and participating at different times during the game but one thing stood out when looking at their traffic: user returns.

Between home games, in some cases several weeks, there was a steady 20-30 users coming back and scratching on average 50-60 scratch cards. This was without any promotion or mention of the contest. Pure, direct traffic showing that with these fans, the game and Whitecaps brand was front of mind.

“We've run a few leads generation activations with ContestKit with huge success. It’s easy to set-up and provides a great experience for the end user. It's simple, clean, and fun. We’ve collected over 10,000 leads this year.”
- Adam Rootman
Head of digital Vancouver Whitecaps FC

By the end of the 3-month campaign, the Whitecaps saw their email newsletter list grow by over 6500 new email subscribers. Our automatically synced email leads sent their sign-ups instantly over to exact targets, where they were able to email those users during their regular email marketing campaigns.

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